Person sitting on a rock by the ocean with a 'Fiona Boutique' bag. Person sitting on a rock by the ocean with a 'Fiona Boutique' bag.
Embrace your style

SHOP ANNIVERSARY SALE
WHILE IT LASTS!

Welcome to Fiona Boutique

CELEBRATING 35 YEARS OF COMFORT AND STYLE

It all started in 1990 with one simple goal, helping women feel good in what they wear. Since then, Fiona Boutique has become a trusted favorite for timeless, easygoing style.

Now, for our 35 year anniversary, we’re saying thank you with up to 80 percent off all our most loved pieces.

We’re beyond grateful for every note, photo, and order. You’ve made this journey so special.

With love 🤎

Fiona

The Auckland New Zealand sunset Skyline

With a heart for the coast

Guided by her love for the coast and a passion for effortless, comfortable style, Fiona founded Fiona Boutique in 1990. Here, you are invited to express your style, feel at ease in every piece, and live the beauty of coastal life every day.

With love,

Fiona

Discover now